5 BASIC STEPS TO WEB PROMOTION
    Here are the first 5 basic steps to take:
    1. Submission of your URL (your web site 
    address) to search engines and directories on the worldwide web.
    Statistics show that over 60% of the time a first time site visitor 
    arrives at a site, it is from a search engine. Thus, this is the first and 
    primary task to be done in promoting your site. You must develop your META 
    tags and keyword content in order to strengthen your search engine placement. 
    META tags are 
    added to your HTML source code in order to boost your website listing within 
    the search engines. Many of the top search engines (Google, etc.) will give 
    your listing a high ranking under targeted keyword search queries, if you 
    add these tags to your website. All websites we program contain these META 
    tags; this is one of our many free services.
    2. Include your URL on business cards, 
    stationary and advertising literature.
    Make sure that all reprints of cards, stationery, and advertising 
    literature (print ads, brochures, etc) contain your company's URL. Make sure 
    that your printer gets the URL syntax exactly right.
    3. Install a "Signature" in your email 
    program.
    Most email programs allow you to designate a "signature" to appear at 
    the end of each message you send. Limit it to 6 to 8 lines: Company name, 
    address, phone number, URL, email address, and a one phrase description of 
    your unique business offerings.
    4. Request reciprocal links.
    Find complimentary websites and request a reciprocal link to your site. 
    You probably belong to various trade associations that feature member sites. 
    Ask to exchange links. Develop a page where you put links to other sites.
    5. Capture and keep visitor e-mail addresses 
    and request permission to send updates.
    On your website's response form, include a checkbox where the visitor 
    can give you permission to email updates about products or services. This 
    way your emails to visitors are not "spam" (unsolicited e-mail). You are 
    responding to their request for more information. This can also be done when 
    you have contests, when they make a purchase, etc.